A social intelligence platform for brands and creators

Strobe is a social intelligence dashboard that leverages AI to help brands evaluate and manage creator relationships at scale.

As Senior Product Designer, I was primarily focused on the interface design and user experience across our two core products: the brand dashboard (web) and our creator media kits (mobile). I oversaw every detail from user flows to visual design to developer hand-off, and was the primary designer of the onboarding flow for each product. While each product was unique, they were tied together by a unified vision and shared design system that made them feel cohesive.

Brand Dashboard UX (Web)

Strobe's dashboard is a brand's hub for managing their creator relationships. When a brand connects their Instagram account to Strobe, creators who have engaged with or posted about their product are identified as Contacts. From there, brands can evaluate these creator accounts and organize them into lists for campaigns. We even created a feature called Smart Lists that leverages AI to determine the best creators to partner with based on a campaign brief.

Onboarding Flow (Mobile)

Strobe's creator product is a mobile-first media kit for creators. In the onboarding flow, creators connect their Instagram account and from there Strobe generates header options, colour schemes, and shows fully editable previews of their main page and media kit before going live.

Creator Media Kit (Mobile)

Once onboarded, creators have a beautiful, fully editable mobile media kit auto-populated with their links, series, brand partners, press, and engagement data to display to brands.